Branding The Man

In today’s digital world, timing is everything.

It’s why so many marketers turn to Google Trends to see what’s currently in demand.

It’s why you should never start a Christmas campaign on December 15th – it takes months of preparation.

With that being said, that’s why we’re creating this top rated markets that you can profit from with your online endeavors.

We’ll run these down in reverse

#4: The Self Help and Psychology Market

When the world flipped upside down in 2020, most were in survival mode but as time passes by, it’s going to become a more and more prevalent of the need of mental health.

That’s why if you are a self help expert, a coach, or a psychologist, it’s important to create your brand online and began publishing content right away.

Not only does the world need your help and advice on a large scale, it’s going to be searching for you in the coming months and years.

#3: Online Entrepreneurship

Due to the climate of the market and rise of work from home during the pandemic, more and more people are realizing they enjoy the fact they can work from home and spend more time with their families.

If you have a product, software, or service that targets people looking to get started in the digital marketing world, now is the time to begin creating your messaging and selling your products.

The big challenge is the market is super- competitive.

# 2: Health and Wellness

This market is pretty self-explanatory.

No longer is the gym rats the only ones looking to be their best.

Instead, you’ve now got stay at home moms that are now getting more serious about boosting their immunity, losing the extra pounds, and being their best.

Look at what the offers of Pelaton have done.

It was a perfect message to market match at the right time.

Another offer we’ve seen doing extremely well is the best hcg drops on the market for supplementation.  This helps people to lose weight using these highly effective drops.

# 1:  Real Estate Investing

It may seem strange that we’re recommending real estate investing as a niche, when the market is at an all time high but the reality is that there are more people looking to invest in real estate now than ever before.

This is due partially to the fact that more people have seen equity in their current homes and looking to invest in other properties especially with the lowest interest rates in history.

Due to the foreclosure memorandum and low interest rates, there is an overwhelming shortage of property.

Once all of this passes and foreclosures began happening, you’ll see there more housing become available.

Therefore, the real estate investing market is our number one niche to go after at the beginning of 2021.

Wrap Up

There are plenty of other niches and markets we could have discussed here including Crypto Currency, however we feel these 4 markets are where you should be putting your energy, time, and resources in to build and brand your digital business if you have expertise or have a passion for these markets.

We often see lead generation companies that focus on direct response style advertising that don’t consider the impacts of branding or lack thereof in their digital marketing efforts.

This is a mistake in our estimations considering how branding could easily shape your conversions.

Here’s a common practice.

Companies that use webinars to sell or pitch their products and services ignore their online branding.

They think – “hey if we can just get this to convert to cold traffic – we got it made.”

That is until a competitor sees what you’re doing, then decides to turn to Google to rank for your “branded” keywords selling an inferior product or often even bashing the product.

Branding is more than just the scope of SEO or Youtube’s search results.

It’s about controlling all of the social signals to your ability to have your potential prospects see what you want them to see.

Do you want them to see a negative “Yelp” review that your competition has placed?

Of course not.

However, this is all too common in the world of digital marketers.

This is why when you look at the Lead Conversion Squared system bonus package, you’ll see there’s an extra emphasis on branding and search optimization because most are just too focused on leads and conversions.

The reason why is simple.

You can help to shape your customer’s perceived image of you all in the search results.

In other words – branding helps determine overall conversions.

See, you can have the slickest offer, best hook, and great copy but if your branding is off, it can cost you millions of dollars.

Let’s use a real-world example.

Suppose, you have a webinar pitch that you’re selling a product with a special discount of $1000 but on the webinar you explain this is normally $3,000.

Most people think this is bull-shit.

So they turn to Google to do a search for your product name, review, and pricing details.

What if they turn to Google and even Youtube to not only find your product actually selling for the $3,000 price but also having multiple reviews from your customers.

Think of how powerful that alone would be.

It’s a much different position than if they see a knock-off product for a fraction of the price or if you see a bunch of phony, negative reviews.

Now, let’s take this to the offline world and setup an example.

Let’s assume you are a local SEO professional in your city.

And you’re meeting with a potential customer that owns a local business.

You say, “We are the best SEO in Your City.  If you want proof – just Google it and you’ll see.”

At that point, you could even Google it for them and search Youtube for your brand.

This solidifies the proof that you’re doing exactly what your telling them.

Which in turn helps to build the brand, strengthen the bond with the customer, and make them feel more relaxed about doing business with you.

At the end of the day, don’t fail to take branding seriously even with your lead generation efforts.

If you’re focused on generating leads, sending them to a webinar funnel, or video training, that’s perfectly ok.

Just realize without the branding over the web, you’ll only get so far until people start digging and having unscrupulous individuals riding the coattails of your brand names.

Another local strategy that you can utilize is capitalizing on other people’s brands.

Since most businesses only focus on their targeted keywords to get more customers and are lazy about their branding, it’s pretty simple to setup a website directory targeting all of your competitor’s brand names with a big banner at the top of offering your products and services.

Think of it like you were setting up your own Yelp site with reviews, comments and more.

Are you getting enough traffic from YouTube?

Did you know that YouTube is one of the most powerful social media platforms? YouTube gets millions of views from around the world on a daily basis. In addition, the platform offers a level play field for marketers and by just doing what is right, you can start getting thousands of views on your YouTube Videos. Are you wondering how can you start getting traffic from your YouTube channel? Here is how to. 

Here is how to. 

Views are one of the metrics used for determining how successful a YouTube campaign is. Therefore, marketers need to work out how they can attain a decent number of views for their videos. It does not make sense of uploading a video that does not attract views. To ensure you are getting a high number of views, create great video content. Although this might sound obvious, YouTube marketers often ignore it. Videos with great content attract viewers who will, in turn, share the video with those on their social media platform. Therefore, you end up getting more promotions on your video content. Moreover, create content that focuses on creating value. This is to compel your target audience to watch the video.

Add Links to your Website

You are focusing on attracting viewers to your website.

It sounds obvious that you need to include a URL to your website. By just asking the viewers of your video to go to your website, you have a high chance of attracting more traffic. There are different approaches to do this. For instance, instead of just mentioning the name of your business, mention the URL. This kills two birds using the same stone!

This is by telling the viewer who you are and sharing the URL to your website. Alternatively, you can mention, “For more details go to mywebsite.com”. The second one is a direct way of sending the viewer to your website. Considering that, your viewers might not watch the entire video, consider placing the URL on their screen and make sure the link is active. 

We would recommend building a landing page as mentioned by ThinkTankLab.com

Write Smart YouTube Description

The YouTube description box is another tool for you to drive your viewers to your website. Unfortunately, not many YouTube marketers are making use of this tool. Many marketing managers, bloggers, and content creators tend to skip the description box. Did you know that this could be a great tool for attracting more views? The YouTube description box is often used for telling your viewers more about the content.

The YouTube description box helps YouTube to determine the quality of your video. That is why it is necessary you add a good title, tags, and captions to make the most out of the video. Consider the description as a lead generation tool. Adding a link to the description box ensures that even the mobile users can see and click on the link. The YouTube Description box is a tool that you can use to connect the video viewers to your product pages and the content. While writing the description, make the first lines count, and include HTML links.

Optimize the Channels “About Page”

The YouTube channel “about page” contains information about your channel. Part of the information to include on your channel about page should market your website. While trying to achieve this, mention why you are a unique company and include a link to your products page. It is also necessary ensuring the channel description page up to date always. Include your latest address, contact information as well as the business operating hours. On the channel “about page”, focus on establishing yourself as an authority in the subject matter.

Interact Through the Comments Section

The YouTube comments page allows you to interact with the interested viewers. It is in this section that you can address their questions. Take the opportunity to market your products or services.  Do not ignore the comments whether they are good or bad. In fact, appreciate getting the comments since it is an indication that you are generating views. People want to discuss the content. To encourage the discussion, step in and personally to the YouTube video comments.  This not only tells the viewers you are listening, but it also gives them a motivation to find out more about you.

Key Takeaway

Featured above, are the five tricks that will help achieve more traffic from your YouTube channel. By using YouTube to drive traffic to your website, you can generate more sales increasing the profits.