Branding The Man

Are you getting enough traffic from YouTube?

Did you know that YouTube is one of the most powerful social media platforms? YouTube gets millions of views from around the world on a daily basis. In addition, the platform offers a level play field for marketers and by just doing what is right, you can start getting thousands of views on your YouTube Videos. Are you wondering how can you start getting traffic from your YouTube channel? Here is how to.

Here is how to.

Views are one of the metrics used for determining how successful a YouTube campaign is. Therefore, marketers need to work out how they can attain a decent number of views for their videos. It does not make sense of uploading a video that does not attract views. To ensure you are getting a high number of views, create great video content. Although this might sound obvious, YouTube marketers often ignore it. Videos with great content attract viewers who will, in turn, share the video with those on their social media platform. Therefore, you end up getting more promotions on your video content. Moreover, create content that focuses on creating value. This is to compel your target audience to watch the video.

Add Links to your Website

You are focusing on attracting viewers to your website.

It sounds obvious that you need to include a URL to your website. By just asking the viewers of your video to go to your website, you have a high chance of attracting more traffic. There are different approaches to do this. For instance, instead of just mentioning the name of your business, mention the URL. This kills two birds using the same stone!

This is by telling the viewer who you are and sharing the URL to your website. Alternatively, you can mention, “For more details go to mywebsite.com”. The second one is a direct way of sending the viewer to your website. Considering that, your viewers might not watch the entire video, consider placing the URL on their screen and make sure the link is active.

We would recommend building a landing page as mentioned by ThinkTankLab.com

Write Smart YouTube Description

The YouTube description box is another tool for you to drive your viewers to your website. Unfortunately, not many YouTube marketers are making use of this tool. Many marketing managers, bloggers, and content creators tend to skip the description box. Did you know that this could be a great tool for attracting more views? The YouTube description box is often used for telling your viewers more about the content.

The YouTube description box helps YouTube to determine the quality of your video. That is why it is necessary you add a good title, tags, and captions to make the most out of the video. Consider the description as a lead generation tool. Adding a link to the description box ensures that even the mobile users can see and click on the link. The YouTube Description box is a tool that you can use to connect the video viewers to your product pages and the content. While writing the description, make the first lines count, and include HTML links.

Optimize the Channels “About Page”

The YouTube channel “about page” contains information about your channel. Part of the information to include on your channel about page should market your website. While trying to achieve this, mention why you are a unique company and include a link to your products page. It is also necessary ensuring the channel description page up to date always. Include your latest address, contact information as well as the business operating hours. On the channel “about page”, focus on establishing yourself as an authority in the subject matter.

Interact Through the Comments Section

The YouTube comments page allows you to interact with the interested viewers. It is in this section that you can address their questions. Take the opportunity to market your products or services. Do not ignore the comments whether they are good or bad. In fact, appreciate getting the comments since it is an indication that you are generating views. People want to discuss the content. To encourage the discussion, step in and personally to the YouTube video comments. This not only tells the viewers you are listening, but it also gives them a motivation to find out more about you.

Key Takeaway

Featured above, are the five tricks that will help achieve more traffic from your YouTube channel. By using YouTube to drive traffic to your website, you can generate more sales increasing the profits.

One of the most important and most crucial part in starting a business is knowing your brand. When you miss this part, you could totally end your business. Branding is not just setting up a name for your brand and that’s it. Branding is more that the name you decide to use for your company – that’s why it’s very important.

An effective brand can lead your startup business to a company. But what is branding really? Now, branding is what your consumers want to know about you and what you could offer. It is your promise to your customer. It is who you are as a company. What are your strengths and your competitive advantage? What could you bring to the table that the other competitors cannot?

To dig deeper, entrepreneur.com gives us the ultimate guide to Defining Your Brand

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:

What is your company’s mission?

What are the benefits and features of your products or services?

What do your customers and prospects already think of your company?

What qualities do you want them to associate with your company?

Do your research. Learn the needs, habits and desires of your current and prospective customers. And don’t rely on what you think they think. Know what they think.

Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a nonprofit small-business advisory group or a Small Business Development Center .

Once you’ve defined your brand, how do you get the word out? Here are a few simple, time-tested tips:

Get a great logo. Place it everywhere.

Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.

Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.

Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.

Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.

Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent.

Be true to your brand. Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise.

Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can’t do this, your attempts at establishing a brand will fail.

Creating your brand, and branding it is a process, and you must follow every step of the process to be more effective.

If you found this article helpful, let us know in the comments below.

5 Simple Methods for Getting Traffic From Youtube

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