We often see lead generation companies that focus on direct response style advertising that don’t consider the impacts of branding or lack thereof in their digital marketing efforts.
This is a mistake in our estimations considering how branding could easily shape your conversions.
Here’s a common practice.
Companies that use webinars to sell or pitch their products and services ignore their online branding.
They think – “hey if we can just get this to convert to cold traffic – we got it made.”
That is until a competitor sees what you’re doing, then decides to turn to Google to rank for your “branded” keywords selling an inferior product or often even bashing the product.
Branding is more than just the scope of SEO or Youtube’s search results.
It’s about controlling all of the social signals to your ability to have your potential prospects see what you want them to see.
Do you want them to see a negative “Yelp” review that your competition has placed?
Of course not.
However, this is all too common in the world of digital marketers.
This is why when you look at the Lead Conversion Squared system bonus package, you’ll see there’s an extra emphasis on branding and search optimization because most are just too focused on leads and conversions.
The reason why is simple.
You can help to shape your customer’s perceived image of you all in the search results.
In other words – branding helps determine overall conversions.
See, you can have the slickest offer, best hook, and great copy but if your branding is off, it can cost you millions of dollars.
Let’s use a real-world example.
Suppose, you have a webinar pitch that you’re selling a product with a special discount of $1000 but on the webinar you explain this is normally $3,000.
Most people think this is bull-shit.
So they turn to Google to do a search for your product name, review, and pricing details.
What if they turn to Google and even Youtube to not only find your product actually selling for the $3,000 price but also having multiple reviews from your customers.
Think of how powerful that alone would be.
It’s a much different position than if they see a knock-off product for a fraction of the price or if you see a bunch of phony, negative reviews.
Now, let’s take this to the offline world and setup an example.
Let’s assume you are a local SEO professional in your city.
And you’re meeting with a potential customer that owns a local business.
You say, “We are the best SEO in Your City. If you want proof – just Google it and you’ll see.”
At that point, you could even Google it for them and search Youtube for your brand.
This solidifies the proof that you’re doing exactly what your telling them.
Which in turn helps to build the brand, strengthen the bond with the customer, and make them feel more relaxed about doing business with you.
At the end of the day, don’t fail to take branding seriously even with your lead generation efforts.
If you’re focused on generating leads, sending them to a webinar funnel, or video training, that’s perfectly ok.
Just realize without the branding over the web, you’ll only get so far until people start digging and having unscrupulous individuals riding the coattails of your brand names.
Another local strategy that you can utilize is capitalizing on other people’s brands.
Since most businesses only focus on their targeted keywords to get more customers and are lazy about their branding, it’s pretty simple to setup a website directory targeting all of your competitor’s brand names with a big banner at the top of offering your products and services.
Think of it like you were setting up your own Yelp site with reviews, comments and more.